Creative Director/Copywriter

Jessie Cross

Welcome to brand alchemy.
I bridge the space between business, science, and human emotion.

Who am I?

A conceptual, hypercreative thinker. An enthusiastic leader—and collaborator. A respected colleague, trusted by C-level execs, clients, and peers. An energetic, curious problem solver who’s at my best unraveling complex business challenges. Oh, and a huge nerd. I dig on strategy and data.

What gets me fired up?

The vision behind a project. The strategy that powers it. The creative that brings it to life. The content that gives it depth. The experience that drives valuable outcomes.
Really, the whole shebang. I love the whole messy, connected, organic business that is marketing and advertising in 2025.

What do you get when you hire me?

>Creative strategy that’s on point.
>Smart, integrated work.
>An engaging experience that takes the entire user journey into account.
>Measurable results that drive your business forward.
>On brand. On target. On time.

Clients

Finance
Natixis Investment Managers, Fidelity Investments, John Hancock Investments, Bank of America, Merrill Lynch, State Street, Nationwide Financial, United Guaranty

Health
Exact Sciences, Blue Cross and Blue Shield, CVS, Novartis

Other
Harvard University, Prentice Hall, Citysearch.com, Royal Caribbean, Seabourn Cruise Line, 829 Studios, The Daily Beast, Ziff Davis

Jessie’s a great writer with a huge range.
She can handle tough, heavy-lifting financial stuff
as well as conceptual assignments with equal ease. She gets social media because she lives it: Her blog is fantastic. She makes the rest of us look like slackers. She’s quick, funny, smart, and a great team player. I’d work with her again in a second.

EVP/Group Creative Director, Hill Holliday

Resume

Explore my work

I’ve worked both agency side and client side in highly regulated industries like financial services and pharma/biotech for nearly 30 years. Strategy is structure. Emotion is power. Language is the bridge.

References

Sure, my opinion matters.
Yours matters a lot more.

Feedback is important. Here’s what some of my clients and colleagues have had to say about working with me.

Jessie Cross References

Don’t hesitate to reach out

Let’s connect

How can I help you with your next project?
Shoot me a note or call me. I’d love to talk.