Jessie Cross, Smart Copy + Content
Portfolio available on request.
John Hancock Investments Boston, MA 2017—Present
Lead Social Writer, responsible for organic and paid social, email, SEO, integrated campaigns, and web copy (institutional and consumer communications).
Associate Creative Director for boutique ad agency focused exclusively on financial services and healthcare. I’m lead writer for Nationwide Financial, developing and directing strategy and creative across all media. I’m also helping lead the charge on social media for Blue Cross Blue Shield for Federal Employees. Responsible for overseeing junior teams.
Blogger at The Hungry Mouse, a nationally recognized food blog featuring 500+ step-by-step recipes and high-quality photography. Cookbook author of Slushed! More Than 150 Frozen, Boozy Treats for the Coolest Happy Hour Ever. Responsible for:
- Creative development, from site concept and design to copy and photography
- Social media and awareness (Twitter, Facebook, and Pinterest)
- Affiliate marketing relationships, including Amazon, Google, and LinkShare
- Recipe research, development, and testing
The Hungry Mouse gets about ~500,000 visits a month. I’ve been featured in Oprah Magazine, Saveur, Bon Appetit, The Huffington Post, The Washington Post, and Parade Magazine.
Fidelity Communications + Advertising Boston, MA 2011—2015
Senior Interactive Copywriter for Fidelity’s in-house ad agency. I was the lead digital writer for the institutional arm of our business. I crafted award-winning, integrated marketing experiences. I re-imagined the messaging for two of Fidelity’s B-to-B firms, helping to drive dozens of multi-million/billion dollar leads. I was also responsible for online experiences, ads, landing zones, and email—and oversaw the work of a handful of junior writers and contractors.
Hill Holliday Boston, MA 2007—August 2011
Senior Copywriter for Bank of America, Merrill Lynch, U.S. Trust, Novartis, Healthways, and CVS accounts. Lead writer for Bank of America’s social work. I played an integral role in getting BofA on Twitter. Blogger for the Hill Holliday blog. Responsible for copy for conceptual and strategic communications, including social, digital, direct mail, print, and collateral.
Fidelity Communications + Advertising Boston, MA 2005—2007
Senior Copywriter for print ads, collateral, interactive, and direct mail for Fidelity’s in-house agency. Key accomplishments included writing a 30-minute speech for an executive vice president, serving as conceptual copywriter for the 2005 and 2006 annual reports, and leading strategic copy development for a major service launch.
Jessie Cross Creative Boston, MA 1995—2011
Freelance Copywriter for clients including State Street Global Advisors, SeeMyDrink.com, Harvard University, Prentice Hall, Liberty Funds Distributor, Citysearch.com, Ziff Davis, Royal Caribbean, and MBNA.
Prior Experience Boston, MA 1993—2005
Editor of two trade newspapers, marketing account manager, traffic/production manager, staff writer and editor for a regional travel magazine.
Education Emerson College Boston, MA
Creative writing / French language and literature
Best Blog, Editor’s Choice
2013 Best of the Northshore (BONS) awards, Northshore Magazine